About Me

Hi, I'm Franco Diaz Licham, a freelance Software Engineer based in Western Sydney, Australia. SmartDev was established as a passion project in my after-work hours after a simple realisation: many businesses were struggling to transition from outdated, time-consuming, paper-based processes to efficient, fully online systems. After working alongside companies of different sizes and industries, I saw that companies don't just want an impersonal approach, they want personal, custom solutions with a person who seeks to understand and provide detailed advice and guidance.

I specialise in creating custom software solutions tailored to meet the unique needs of each client. Whether you're a small startup or a large enterprise, I'm passionate about designing solutions that fit your business and help you succeed. My greatest conviction is that software should never feel out of reach or overly complicated—it should be intuitive and accessible for everyone, regardless of technical expertise.

What I love most about my work is collaborating with people and ensuring they understand every step of the process. No question is too small, and no detail is overlooked. I'm committed to making technology approachable and empowering my clients to fully embrace the tools that will help them thrive.